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08/02/2010

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Rebecca Lo

WOW! As a marketing & PR person, I can appreciate the gift that corporations can bestow on non-profits and the education sector in term of resources. It is how the corporations react to the collaboration that can cast a pall over the collaborative efforts; i.e. is it in the spirit of web 2.0 and therefore the evolving information is incorporated directly into the apps or a calculated recruitment tool to give the illusion of collaboration but really is meant for you to feel buy-in? There is a continum, of course, so it bears watching...

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